In this episode of SoundBits, Kim Groshek chats with Steven Sashen, co-founder of Xero Shoes, about redefining footwear, embracing barefoot living, and disrupting long-held beliefs in the shoe industry. Steven shares the accidental origins of Xero Shoes, his journey as a Masters All-American sprinter, and how simply rethinking what goes on our feet can strengthen our entire body and shift how we move through the world.
Steven shares how a personal injury led to barefoot running and eventually the launch of Xero Shoes.
The business started with a DIY sandal kit and evolved into a global footwear brand with over 56 styles.
Xero Shoes focus on natural movement, comfort, and enabling proper foot function.
Steven explains how modern footwear weakens feet and how minimalist design restores strength and posture.
Insights into overcoming false industry narratives around arch support and cushioning.
Kim and Steven discuss the mindset of building something new and navigating uncertainty in entrepreneurship.
Kim reflects on her transition from corporate work to launching a unique, collaborative enterprise.
Encouragement for innovators: You don’t have to know everything—figure it out as you go.