In this episode of SoundBits, host Kim Groshek sits down with Jeff Roberts to talk about the unpredictable terrain of entrepreneurship. Together, they reflect on lessons learned from shifting out of corporate roles into building something of their own—highlighting the challenges of premature investments, the art of learning fast, and the importance of building systems only when you're ready. This candid conversation offers grounded wisdom for anyone navigating the messy middle of launching a business.
Kim shares her transition from corporate to entrepreneurship and the steep learning curve involved
Jeff discusses the pitfalls of early investments in marketing and consulting before having clarity
Insights on building vision first before rushing to implement systems
The importance of understanding your ideal client and timing your growth strategies
Both guests reflect on the value of making mistakes, embracing discomfort, and learning rapidly
Emphasis on patience, purpose alignment, and finding your footing in uncertainty