SoundBits podcast

From Inner Work to Outer Impact: Uncovering Your Core Message with Joanna Horton McPherson

Episode Summary

In this thought-provoking episode of SoundBits, host Kim Groshek is joined by Joanna, a six-time founder, transformational speaker coach, and advanced Buddhist meditation practitioner living in Costa Rica. Together, they explore what it means to truly find and share your core message—the transformational insight that not only shifts your life but has the power to impact others. Joanna and Kim walk listeners through a powerful storytelling framework, similar to the TEDx structure, emphasizing the value of sharing lived experiences and deep personal truths to create connection and change.

Episode Notes

Joanna’s background as a speaker coach, nonprofit founder, and meditation practitioner

The energy and healing of Costa Rica’s jungles, hot springs, and lifestyle

Kim and Joanna’s personal adventures and stories from Costa Rica

The TED-style talk framework: hook, transformation arc, and call to action

Why identifying your avatar (audience) changes how you write and speak

Using personal transformation as the foundation for public messaging

Integrating trauma, growth, and clarity into your professional storytelling

A gift for listeners: a free 30-minute transformational message session with Joanna

The legacy of healing, clarity, and confidence through storytelling